Turn ad spend into booked customers.

Momentum writes and tests your ads, answers every comment, calls leads back in 60 seconds and shows which ad actually paid off. For products, services, hiring and more. You sign off on everything.

Book a demo See how it works ↓

Works with Meta, Instagram, TikTok and Shopify · UK and US

momentum.ossari-group.com/app/attribution
LLumenEXAMPLE
Overview
Attribution
Approval inbox6
Leads
Calls
Calendar
Ad studio
Weekly cap
$420 / $500
Attribution
EXAMPLE DATA
This week · Mon 13 – Sun 19
Spend
$420 / $500
Leads
68
Calls booked
18
Revenue from ads
$2,324
AdSpendLeadsCalls bookedSalesRevenueCost / customer
Unboxing hook v3Winner $1423196$1,284$23.67
Linen co-ord UGCWinner $1182264$872$29.50
Size guide carouselTesting $961131$168$96.00
Discount v1Paused $64400$0–
9:41Lumen
Approval inbox
6 new ads ready
ad preview · 9:16
Unboxing hook v4
Script · voice-over · 18s video
Approve Edit Reject
+5 more waiting

Connects to the tools you already use

Meta Ads Instagram Facebook TikTok Shopify Google Calendar Microsoft Outlook Twilio Telegram Meta Ads Instagram Facebook TikTok Shopify Google Calendar Microsoft Outlook Twilio Telegram

Three promises. Measured in revenue, not reach.

60s

Every lead called back before they close the app.

Lead in 14:02:11→Call 14:02:49
$0 over

A hard weekly cap on spend. Only you can lift it.

$500 of $500Weekly cap · locked
Every sale

Traced from checkout back to the ad that started it.

Ad→Comment→Call→Sale

One team for everything you sell or hire for.

Add a service profile for each thing you want customers, clients or candidates for. Describe it in your own words and the Momentum Enhancer turns it into a full profile. Your ads, replies, callbacks and follow-ups all work from it.

Products01
Lead is a buyer
→Order in Shopify
Services02
Lead is a client
→Appointment booked
Hiring03
Lead is a candidate
→Interview booked
Marketplace listings04
Lead is a buyer
→Enquiry or sale
Events and classes05
Lead is an attendee
→Booking made
Property06
Lead is a buyer or tenant
→Viewing booked
Courses and memberships07
Lead is a sign-up
→Sign-up or trial
Finance08
Lead is an applicant
→Application, reviewed by you
Describe it once
The Enhancer writes the facts, angles, hooks and FAQ answers. Anything it guessed is highlighted, and prices, pay and promises are never used until you confirm them.
“Need weekend van drivers in Austin, around $22 an hour, must have a clean licence.”
MOMENTUM ENHANCER ↓
Role
Delivery van driver, weekends✓
Pay
$22 / hourConfirm
Screening
Clean licence? Weekends free?✓
Keep a shelf. Swap for the season.
Only active profiles run. Shelved ones are free, and you can schedule a swap ahead. Leads already in progress always finish their follow-ups.
SLOT 1 · ACTIVE
Oak dining tablesRunning
SHELF · FREE
Christmas gift setsStarts 1 Dec
Hiring: van driversShelved
Spring workshopDraft
Hiring works the same way
For a job, the voice agent screens candidates and books interviews. Hiring, property and finance ads get the right special ad category automatically.
Job ad
Weekend van drivers, $22 / hour
Comment
“Is it full time?”
Reply in 40 s
Weekends only, plus the apply link
Callback in 60 s
Three screening questions you approved
Interview booked
Thursday 10:00, in your calendar

One AI team. Three jobs.

Ads modelled on what’s already winning.

It finds competitor ads that have run for weeks, writes 20 originals in your voice, tests the best for 48 hours and puts the budget behind the winners.

1Script, voice-over and short video for each draft
2You approve what runs
3Never passes your weekly cap
Competitor ad · activewear
Hook: close-up unboxing
Running 5 weeks
20 drafts in your voice6 approved
Unboxing hook v4$4.10 / lead · Winner
Linen co-ord UGC v2$5.20 / lead · Winner
Discount v2$11.30 / lead · Paused

From comment to callback in under 2 minutes.

21:14:02 +0:00
21:14:02 Comment on your Instagram ad. “Do you ship to Canada?”
21:14:05 Tagged Buyer. Public reply from an approved template.
21:14:40 DM asks for consent. “Yes” plus a number.
21:15:01 SMS with the answer. And a checkout link.
21:15:39 AI voice agent calls. Says it's Lumen's AI assistant.
21:18:10 Call booked, Tue 10:00. Synced to Google Calendar.
Next 07:00 Morning summary. The booking and the ad behind it.
Lumen · MomentumLive
INSTAGRAM · COMMENT ON “UNBOXING HOOK V3”
maya.r
Do you ship to Canada?
just now · Reply
Buyertagged in 3 seconds
Lumen Yes, we ship to Canada in 3–5 days. We've sent you a DM with the details.
Public reply · approved template
INSTAGRAM DM
Want the link and a quick call? OK to text and call you about your order?
Yes! +1 416 555 0192
Consent recorded · 21:14:40
SMS · TO +1 416 ··· 0192
Hi Maya, it's Lumen. Yes, we ship to Canada (3–5 days). Your checkout link: lumen.shop/c/8f2k
Reply STOP to opt out
AI VOICE CALLCalled 0:38 after SMS
“Hi Maya, I'm Lumen's AI assistant. Happy to help with sizes and delivery to Canada.”
TuesdaySynced to Google Calendar
09:30
10:00Call with Maya R. · 15 min
10:30
MORNING SUMMARY · WED 07:00
1 new booking: Maya R., Tue 10:00. Started by ad “Unboxing hook v3”. 3 items need your approval.
Ad→Comment→Call→Booked

One competitor ad becomes your next winner.

01
Find
A competitor ad running 5 weeks
02
Learn
Hook, offer, format
03
Write
20 ads in your voice
04
Approve
You pick 6
05
Test
48 hours, even split
06
Shift
Budget to the 2 best
competitor ad
Running 5 weeks
You don't keep paying for losers.
Monday 06:00 · scanned 412 ads in your niche
HOOK
Close-up unboxing in the first 3 seconds
OFFER
Free returns for 30 days
FORMAT
9:16 video, 22 seconds, voice-over
Learns the pattern. Never copies words or footage.
20 ads in Lumen's voice · script, voice-over, short video
You approve 6 in the Approval inbox. Two taps each.
Unboxing hook v4 $4.10 / lead
Linen co-ord UGC v2 $5.20 / lead
Fit check 3-up $7.80 / lead
Founder story $8.40 / lead
Size guide carousel $9.90 / lead
Discount v2 $11.30 / lead
48 hours · budget split evenly
Unboxing hook v4 Winner
Linen co-ord UGC v2 Winner
Fit check 3-up Paused
Founder story Paused
Size guide carousel Paused
Discount v2 Paused
Wednesday · the 2 lowest cost-per-lead ads get the rest of the week
Weekly spend$0 of $500
Weekly cap
Never a dollar over

Fully automated. Never unsupervised.

Momentum does the work. Anything public, and anything that spends money, waits for your tap.

Approval inbox

Nothing public goes out without your OK, from your desk or your phone.

Hard budget cap

A weekly limit Momentum can't pass. Only you can raise it.

Honest AI

The voice agent always says it's AI. Consent before any text or call. STOP always works.

Your data, your organisation

Each business is isolated. Team roles: owner, editor, viewer.

9:41Lumen
Approval inbox
3 items waiting for you
Ad · Unboxing hook v4Waiting
ApproveEditReject
Review reply · J. PatelWaiting
“Thanks, Jay. Sorry about the delay, we've sent a replacement…”
Budget cap
$500 / week
Owner only

Revenue per ad. Not likes per post.

Lumen · this weekEXAMPLE
AdSpendLeadsCalls bookedSalesRevenueCost per customer
Unboxing hook v3Winner $1423196$1,284$23.67
Linen co-ord UGCWinner $1182264$872$29.50
Size guide carouselTesting $961131$168$96.00
Discount v1Paused $64400$0–
Total$420681811$2,324$38.18
Your morning in one text
Every day at 7:00 by SMS, email or Telegram.
Momentum · Tue 07:00
Spent $212 of $500 this week. 14 leads, 6 calls, 3 booked, 2 sales ($486). Winner: “Unboxing hook v3”. 3 items need your approval.
Built-in calendar
GOOGLE ⇄ OUTLOOK
MonTueWedThuFri 09:00 Big deal 10:00 Maya R. Kim S. 11:00 Ana P. 12:00 Leo M.
Reputation
A review request after every delivered order. Complaints flagged to you. A drafted reply for every review.
Sam K. ★★★★★Order #4821
“Arrived fast and fits perfectly.”
Draft: “Thanks, Sam! Glad it fits…”Waiting
Rising searches
Spots rising terms in your niche and turns them into ad drafts.
“linen co-ord set”+180%New ad idea
Big deals go to you
Orders over your threshold (default $1,000) and wholesale requests come straight to you.
LIVE CALL · BIG DEAL
Wholesale enquiry, est. $3,200. 200 units for their shop.
Transfer nowBook callback
Two-way calendar sync
Bookings land in Momentum's calendar and sync both ways with Google and Outlook.
Google Calendar⇄Momentum⇄Outlook
Pilot results coming soon.
Real numbers from our first pilot businesses will land here. No made-up stats in the meantime.
Join the pilot →

Priced like software. Works like a team.

Starter
/mo
billed monthly
One business getting lead capture and the voice agent going.
Book a demo
✓1 active profile · 2 team seats
✓10 ad scripts a week · 8 video ads a month
✓150 AI call minutes · 500 text credits
✓2,000 comments and DMs tagged
✓Attribution dashboard and daily summary
GrowthRecommended
/mo
billed monthly
The full team every week: ads, leads, calls, reviews.
Book a demo
✓1 active profile · 5 team seats
✓20 ad scripts a week · 26 video ads a month
✓500 AI call minutes · 2,000 text credits
✓6,000 comments and DMs tagged
Everything in Starter, plus
✓Google and Outlook calendar sync
✓Reputation and review replies
✓Rising searches
✓Big-deal live transfer
Scale
/mo
billed monthly
High volume, or several offerings running at once.
Talk to sales
✓3 active profiles · unlimited seats
✓40 ad scripts a week · 80 video ads a month
✓1,500 AI call minutes · 6,000 text credits
✓20,000 comments and DMs tagged
Everything in Growth, plus
✓Twice-daily summary
✓Priority support
Compare plans
FEATUREStarterGrowthScale
WORKSPACE
Active service profiles 1 1 3
Team seats 2 5 Unlimited
Channels connected All All All
ADS
Competitor ads researched / week 200 400 1,000
Ad scripts written / week 10 20 40
Finished video ads / month 8 26 80
48-hour capped testing ✓ ✓ ✓
Rising searches — ✓ ✓
LEADS AND SALES
Comments and DMs tagged / month 2,000 6,000 20,000
AI replies drafted / month 400 1,200 4,000
Text credits / month 500 2,000 6,000
AI call minutes / month 150 500 1,500
Calendar sync (Google, Outlook) — ✓ ✓
Big-deal live transfer — ✓ ✓
INSIGHT AND SUPPORT
Attribution dashboard ✓ ✓ ✓
Morning summary Daily Daily Twice daily
Reputation and review replies — ✓ ✓
Priority support — — ✓
$0.35/ minute
Extra AI call minutes, from prepaid credit packs.
$40/ 1,000 credits
Extra text credits. 1 US text = 1 credit, 1 UK text = 4, Telegram is free.
$5/ video ad
Extra finished video ads beyond your plan.
$149/ month and up
Extra active profile: $149 on Starter, $349 on Growth, $849 on Scale. Adds half again to your allowances.
Run ads from your own ad account and pay Meta and TikTok directly, or let Momentum run them for 15% of spend ($150 minimum a month) from a prepaid ad wallet. Hit an allowance and Momentum asks before going further, so there are no surprise bills. Full pricing details →

Questions, answered.

Something else? Book a demo and ask us directly.

Only if you want to. Self-serve ads run from your own Meta and TikTok accounts and you pay them directly. With managed ads, you prepay a Momentum ad wallet and we run the ads for 15% of spend. Either way, you set a weekly cap that Momentum cannot pass; only you can raise it.

Your next customer is commenting right now.

20 minutes. Your ads, your numbers, live.

Book a demo See pricing