Fully automated. Never unsupervised.
Momentum does the work, but anything public and anything that spends money waits for you. Here is how the guardrails work.
Each business is its own organisation
Every record carries its organisation, and the database enforces row-level isolation, so one business can never see another’s data.
Roles for your team
Invite teammates as owner, editor or viewer. Only the owner can raise the weekly budget cap or change who has access.
Nothing public without approval
Ads, public replies, review responses and the voice agent’s script all wait in the Approval inbox until you sign off. Every decision is logged.
A hard budget cap
Three layers keep spend under your weekly cap: a lifetime budget on each campaign, an account spending limit, and a check before every budget change. Budget moves follow fixed rules, never an AI’s choice.
Consent before every text and call
Momentum asks first and stores what each person agreed to, when, and the exact wording. Replying STOP always works.
Honest AI on every call
The voice agent says it is your business’s AI assistant, says the call is recorded, answers only from facts you approved, and hands off to a person when unsure.
UK and US rules
Built around UK GDPR and PECR, and the US TCPA and A2P 10DLC texting registration. Momentum acts as your data processor under a data processing agreement.
Linked accounts stay protected
Connections to Meta, TikTok, Shopify, Twilio, Google and Microsoft are stored encrypted, and you can disconnect any of them at any time.
Special ad categories set by code
Hiring, property and finance ads go out with the ad platforms’ special ad category and its targeting limits. The AI can’t switch it off, so your ad account stays in good standing.
Nothing guessed goes live
When the Momentum Enhancer fills in a service profile, anything it inferred is highlighted. Prices, pay and promises are never used in an ad or a call until you confirm them.
Your next customer is commenting right now.
20 minutes. Your ads, your numbers, live.